The above cartoon is an example of today’s businesses how they take their decisions based on data analytics and not just intuition. as numbers give you the power to make better decisions for the business and have better marketing strategies in place. the below three metrics that should be measured and kept an eye on are important for the website that your business has.
The first metric that is important for your website is –
Conversion rate and goal completion- for any website to measure its success there has to be a goal first that what the website is intending to do and then comes conversion rate which is the follow on step once your website goals are designed. doesn’t matter if the purpose of the website is to educate your customer or lead to a sale there should be an call to action that customers should take after visiting the website only then the goal is achieved. it could be subscribing for the newsletter or trying out the free samples or purchasing the product on the first visit with some discount offered by purchasing that instant. the two tools that can be utilized to understand your website metrics can be google analytics and KISSmetrics.
The second metric that is a helping hand for the first one is-
Back link profile- it is the link connecting your website to some other webpage.there are two types good ones and bad ones. you should be aware of the bad one metrics. like visitors are taken to porn sites after coming and clicking on your website. this can be accessed through Majestic SEO or other third party SEO tools. this is important as search engines can penalize you if your back link was coming from a site solely built for the SEO. you will know if the search engine has penalized you via the reduction in the website traffic or decrease in the search result rankings.
The third and most important one to keep a track of is-
Customer Engagement- this is most important as this will lead to more conversions and increase in traffic of your website. to engage the customer first you need to understand your customer as a any customer online is faceless and profile is not known clearly but once they visit your website you need engaging methods to keep them longer or push them to take the action of purchase or subscribe to your newsletter. this metric is also important as your website is the first step to know your brand. make sure the content on your website is neat and interesting. you can have a poll where it can be relevant to your business or the industry your business is in. include a freebie option as every person likes free gifts. have live chat option to know what is the customer looking for. have social media plugins as customers will generate the buzz for your brand and bring in more traffic. have discussion forums giving them a chance to speak out and leave their ideas or comments this is a good idea as every human being likes getting attention and importance.
to sum it up, it is very important to measure metrics as you get clear picture of what is happening with your website and business which in turn helps you to make strategies for your business.